The show features two friends, Ben Epstein and Cam Calderon, coming from an area where it’s dog eat dog: New York City. Ben and Cam have grown up together as childhood buddies and each equally have the vision of living the American dream. While Ben has a more down to earth and realistic approach, Cam is much more ambitious and street intelligent person. They complement each other great due to the different personalities and the motivation they offer to each other. Both of them have hopped in one concept towards the next with certain obstacles within their way. Cash flow has become a major concern for them and quite often they have problems balancing the budget. They come across a roll of premium denim and have huge hopes of developing a trendy company of denim jeans named Crisp. While in the process on their way to riches, Ben and Cam pursue to hit roadblocks. Most importantly, that they start to build up relationships with people in different industries. Relationships are everything in business. With out giving too much away, another thing leads to another and opportunity is waiting for them.
Cam’s cousin Rene Calderon served jail time but was launched in the pilot episode. Rene comes off as a serious mafia type entrepreneurs. Cash is every thing to him and every single cent counts. Rene has already established some achievement with different endeavors and has often had to lent money to Cam but usually withstrict payment due dates and also consequences. Out of jail Rene builds up a new energy beverage known as the Rasta Monsta. Though he have an positive outlook revenue haven’t started to take off yet caused by lots of competition.
How to make It In America showcases the hustle and failures that lots of business people experience. Not everybody believes in their ideas and also at times they’re left with not one other option than to take dangers whether it be borrowing money or perhaps using rent payments money to fund their thoughts. While How To Make It In America is definitely hardly in to its first season, stuff has started to go in Ben and Cam’s favor. What you need to remove from How To Make It In America is that it all starts with a concept. Some ideas work and a few will not. There isn’t any secret formula with regard to success. Once you have an idea you will have a to put it on action. When you are being constant and not quitting, you can’t lose.